Setting the Standard for customer engagement
Help more people find your business, feel ready to contact you, and come back.
Your website, customer follow-up, and regular marketing need attention, even when you're busy with customers. Standard 78 helps with the setup and ongoing work, so it doesn't all stay on your list.
Start with the part that needs attention most. You don't have to change everything or sign up for every service.
The work keeps waiting
You're helping a customer. Another message comes in. The website update waits.
Someone on your team needs an answer, and another message comes in. The website update you planned to make has to wait. So does that social media post you've been meaning to share.
Maybe your old hours are still on Google, your website looks dated and needs a refresh, or it's been a while since you posted on social media. A follow-up gets missed, and past customers haven't heard from you in a while.
These things can sit on the list longer than you intended. We help you work through them without making every improvement another project you have to figure out yourself.
Look ready for business
Someone recommends you. Before calling, that person looks you up.
Do they find current hours, clear service information, and signs that your business is active? Or do they have to guess whether you offer what they need?
Your online presence should support the recommendation you've already earned. Current information, useful content, and regular social posts help people understand what you do and feel more comfortable getting in touch.
- Current hours and service information
- Signs that your business is active
- Useful content that explains what you do
- A clear, easy way to get in touch
Make the next step easy
Someone can be interested and still leave without contacting you.
They may not find the right service, know whether you work in their area, or see how to book. After they reach out, the conversation needs attention too.
We look at how people find you and what happens next. Then we help with the parts that need work, from a clearer website to a more organized way to follow up. Getting more attention is useful when people can act on it.
Help people find you
When someone searches for what you offer, your business should answer clearly.
Our work supports search engine optimization, or SEO, which helps your business get found in search. We also work on answer engine optimization, or AEO, to make your information easier for AI-powered search and answer tools to understand.
That starts with accurate business details, useful service information, and answers to the questions customers actually ask. Once someone finds you, contacting you should be straightforward.
SEO
Get found in search
AEO
Show up in AI answers
Details
Accurate business info
Contact
A straightforward next step
Give customers a reason to return
Customers who've worked with you before may need you again.
A useful update, reminder, or timely offer can give them a reason to reconnect. We help you stay in touch through email and text campaigns, along with the follow-up tools in your plan.
You can tell customers about a service, share something relevant, or invite them to book again. The goal is to make customer follow-up a regular part of the business instead of something you remember when things get quiet.
Choose the help you need
Start with one service or bring a few together.
We'll talk about what you're trying to improve before recommending the work.
Google Business Profile optimization
Help more people find your business when they search for the services you offer. We optimize your profile to improve how you show up in local search and make it easier to contact you.
Websites
Give people a reason to choose your business when they look you up. We build websites that help search engines understand what you offer and help visitors see why you're a good fit.
Connected CRM
Keep customer conversations and follow-up organized. Our CRM brings together texting, email reminders, calendar bookings, and Google review requests. You can send and receive pictures by text, too.
Monthly managed marketing
Keep useful work moving after the initial setup. Your plan can include regular social posts, website content, SEO and AEO improvements, and email or text campaigns.
Ask for the review
It's easy to finish helping one customer and move straight to the next.
Our CRM can send a simple link so customers can share their honest experience on Google, followed by a few reminders when needed.
Once we know they've left a review or they ask us to stop, the requests stop. Customers decide whether to leave a review and what to say. We help make the asking more consistent.
We handle the setup
You don't have to work out the technical steps before talking to us.
We'll review what you have, agree on what to work on, and handle the setup and marketing work in your plan.
We'll need accurate business details, access to the right accounts, and your input on decisions along the way. We walk you through what's needed and the parts you'll use yourself.
Start with one priority
A practical place to start.
01
Book a call
Tell us how customers find you and what you'd like help handling.
02
Choose where to start
We look at what you already have and agree on the services and scope that make sense.
03
Put the work in motion
We handle the agreed setup and work, with your input where it's needed.
A few common questions
Things people ask before getting started.
Do I need every service?
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No. Start where you need help. You can add other services if they become useful.
Do I need a new website for monthly marketing?
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Not necessarily. If the work you need doesn't involve frequent website updates or new content, you may be able to keep your current site. We prefer building the sites we manage because it makes updates and useful additions easier to handle.
Can the CRM work with my website and calendar?
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Often there are options, but we need to look at your current setup first. Forms and booking tools may need to be added to your site. We'll check before telling you it will work.
What do you handle each month?
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We agree on the work that fits your plan. That may include regular posts and campaigns, along with other improvements that make sense for your business. We'll make the scope clear before we start.
Can I send pictures and request Google reviews?
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Yes. The CRM supports sending and receiving pictures by text. It can also send a Google review request and a few follow-up reminders, so asking doesn't depend on someone remembering every time.
Can you guarantee where I show up in search?
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No one can promise a specific position on Google or a mention in an AI answer. We can improve the information and content your business puts online and keep working on useful changes over time.
Tell us what keeps getting put off
Maybe it's the website, the social posts, or staying in touch after a customer leaves.
Tell us what you'd like to improve, and we'll look at a practical place to start. You don't need a technical plan or a list of services picked out.